With over a hundred million online shoppers in the United States alone, we’ve seen e-commerce sales grow by leaps and bounds. I mean, just last quarter, according to comScore’s report, Americans alone spent over $43 billion via online shopping, and that number’s still growing! As the number of online shoppers increase, so does the number of people relying on online customer reviews to help them decide whether or not they will buy from a certain site. Time to take notice!
It’s quickly becoming the age of the online shopper, so it’s good to pay attention to details of how things work. Here are some statistics from local consumer reviews of 2012 to keep in mind:
- 72% of online shoppers trust online reviews as much as a personal recommendation from a family or friend
- 63 % of online shoppers are more likely to buy from a site that has user reviews
- 65% of online shoppers read between 2-10 reviews
- 58% of them trust a brand or business they may never have heard of, as long as the brand or business has positive reviews
- 105% of a site’s visitors are more likely to buy from a site where they are able to interact with the site’s owners through questions or customer reviews
Quite astounding isn’t it? Numerous other statistics studying the effect of customer ratings and reviews reflect the same numbers.
How Customer Reviews Boost Your Website
So what exactly do those statistics mean and how do customer reviews really help? Here are some other ways:
- User reviews help erase doubt and increase your credibility
- Pick the right review software and the customer ratings and reviews will be indexable, meaning search engines will favor your website more and your website’s SEO ratings will improve
- Customer reviews help increase click-through-searches or the traffic on your website
- Customer reviews help increase website conversions. Sometimes a good review is all a person needs to decide whether or not they will buy from your site or not
- Even bad reviews help build your credibility- but having too many bad reviews (e.g. 12 bad reviews to 2 good ones) can also be harmful to your website
Getting Customer Reviews
So customer reviews work wonders for your business. Not sure where to start to get them? Here are the essentials:
- Install a good review engine that will help you get customer reviews. Do choose a customer review website which makes posting ratings and reviews as simple and easy as possible.
- Ask for reviews. You can even offer discounts for the following purchases of people who’ve bought something from your site. Other people even incentivize in a different way- they look for well respected people and send them an item or two to give their ratings and reviews on.
- Aside from getting reviews from your own website, you can also get customer reviews on websites like Google +, Bing, Facebook, Twitter, or Bing. Go ahead and transfer those reviews to your regular website.
- Don’t be afraid of negative reviews. So don’t delete them all. As long as you don’t have too many negative reviews, don’t be afraid to leave a couple or a few of them up as long as you have enough positive ratings and reviews to counter the negative ones. Anyhow, see all negative posts as a way to improve your site and services.
- Sort the reviews according to what’s more helpful. Some types of review software help you do this automatically. A little organizing always helps!
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