Product reviews are great for business, and in the online world? They’re essential. Tested time and again, using a review and rating system to your website increases the traffic and conversion to your websites. Here’s how it works:
Understanding the Pros and Cons
As with anything else, there are pros and cons to product reviews. Once you’ve installed a product review software, you can expect both positive and negative reviews about your products. The good news is that product reviews build your credibility and trust—be it a negative or positive review. So when it comes down to it, there are more pros than cons. If you’re still worried about negative reviews, you can either post positive reviews to counter the negative ones posted or use a review and rating system like Re-Vu which allows you to pre-approve reviews before they are publicly visible.
Remember, it’s not about you, it’s about your customer
That said, every successful business person understands that success is really not about you. Instead, it’s all about your customer. Everyone wants to get a good deal for the money they spend. Using a review plugin where customers can review, rate, and share your products helps you develop long-lasting relationships with current customers and gives potential customers a reason to choose your products over someone else’s.
It’s a tested fact that reviews help build customer trust. Making it so people can read reviews of your products and services without having to leave your website makes your customer’s shopping experience far easier and more pleasant. Using review and rating plugins also make it easier for you to keep in touch with your customers. So keep an open ear and see how you can improve your products even more. Your customers will be happy and will surely tell their friends and family about your products.
Don’t forget the SEO value. Using product review and rating software like Re-Vu increases the relevant content of your website. You’ll naturally build targeted keywords and search engines will be far more likely to list your website.
We hope you found this blog entry about the benefits of product reviews helpful. Do give our product review software a try on your website (it’s free!) and let us know what the results are like.
-The Re-Vu Team