Everyone is looking for ways to increase traffic, but sometimes website traffic doesn’t spell cash. If you’re looking to improve both traffic AND turn visitors to website conversions and cash, here are 5 important tips you can use to do just that.
Tip 1: Know thy competition
Since ancient times, the best fighters and businessmen knew their competition well. That said, it’s a good idea to regularly visit your competition’s website. Look at what they’re doing and how they’re doing it. If they’re doing better than you are, find out why and see what you can do to pick up some of their ideas and improve on it.
Tip 2: Communicate with your customers
Customers are everything, so keep them happy.
Communicate with them and make it easy for them to communicate with you. Set up a website or product rating tool, include email addresses, feedback forms, or better yet- all of the above.
Always be ready to listen, and when appropriate, offer rewards for constructive feedback. Rewards can be as simple as offering a small discount for their next purchase, or sending them a few coupons or freebies.
Tip 3: Be your own guest
Pretend you’re someone else and try shopping on your own website. See what you liked and be honest about what needs improvement. You can also ask your family and friends to do the same thing and provide objective feedback.
Here are some questions to keep in mind:
Was it easy to find what you wanted? How was the presentation? Are the pictures good quality enough for a newcomer to see all the details? If you never saw that website before, would you want to make a purchase? Was it safe and secure? What didn’t you like?
If you enjoyed your shopping experience, other people are likely to as well. On the other hand, if you found it difficult or somewhat troublesome, you may be driving away your customers. So take it as a learning experience which will help you reach your goals.
Tip 4: Offer multiple payment options
This is self explanatory. Giving your customers different payment options not only makes it easier for everyone, it also builds your credibility.
Tip 5: Ensure Safety, Security, Privacy
Nobody likes to compromise their safety, security, and privacy. (Remember Tip #3: Be your own guest!) Ensure your website is completely safe and let people know they’re safe with you. Your ecommerce or shopping cart service should be able to help you install VeriSign, Hacker Safe, and other safety tools.
Remember, these are just 5 of many ways to improve your website. We’ll be updating our blog often with more practical tips and techniques you can use for improving your website.
If you liked this blog entry and found it useful, please share it with your friends and family!
All the best,
The Re-Vu Team
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