Are you a small business owner? Never underestimate the benefit of customer reviews. Regardless of what your business is, ratings and reviews play a crucial role in helping build your reputation. Here are three simple ways you can encourage your customers to comment and review your products.
Make product review and rating easy
If you haven’t already, install a product review and rating software on your website. There are many choices you can choose from. Some, like Re-Vu, offer all the perks and features for free. It’s easy to install and a great way to manage comments, ratings, and reviews.
Ask for reviews
Part of using product rating and review services is to make it easier for your customers to communicate with your customers. Don’t be afraid to ask for customer reviews. You can even incentivize it. Offer them a discount or coupon off their next purchase if they leave a review.
Turn negative reviews into positives
Lastly, don’t be afraid to leave bad product reviews. Unless they’re obviously posted by competition and are aimed to ruin you, don’t delete it. Nobody expects your business to be perfect, in fact if your business has nothing but 5 star product ratings and perfect reviews, it would look almost suspicious. So see even a bad rating or review as a positive. It gives you feedback for what you need to do to improve your business and helps build your user trust. Remember, with online ratings and reviews, every comment is a positive!